April 24, 2009

Carsala, an online application revolutionizing the car buying
experience, announced today the appointment of Michelle Naranjo, also
known as Miss Motor Mouth, to lead Carsala digital communications.
Naranjo will assist with ongoing public relations, market strategy and
contribute to growing the venture funded company’s business
development.

Carsala CEO, Tyler Elliston said of the appointment, “Michelle is a
wonderful addition to our team.  Her industry savvy, expertise with
online media, and distinct voice will be invaluable as we pursue new
ways of communicating how we are revolutionizing the used car buying
process.”

Naranjo brings to Carsala editorial, business development and public
relations experience from the online automotive industry and running
her site, missmotormouth.com, combining experience with enthusiasm for
the automotive world. She is a Yahoo Knowledge Partner in the Cars
category specializing in used and online car transactions.

“Carsala is a timely product that fills a need in the car buying
process,” said Naranjo, “Buyers are often intimidated by the
negotiations and dealers, and more than ever, need to connect with serious
buyers. I love the technology behind this idea which results in the
successful connection of people doing business.”

Based in Berkeley, California, Carsala offers used car buyers peace of mind,
price validation, outsourced research, and professional negotiation in 48
hours or less. Carsala’s primary product is a used car buying service thatsaves auto buyers money, time, and hassle. Whether the buyer is stillchoosing a make and model, knows the model and is looking for the car, or has found a specific car to buy, Carsala offers the best source of unbiased, valuable help.