Now that Mattel is officially worth more than GM, could the car manufacturers have something to glean from the toymakers?

It is no mistake that the manufacturers of toys and cars share many steps of the design process but diverge very quickly when it comes to the actual manufacturing of their product. Where they also obviously split is with the marketing.

When the toy car is designed… [[Continue reading]]

I recently wrote about a friend’s search for a new vehicle to carry his growing family of soon-to-be three kids… all in baby seats or boosters at the same time. We concluded (and he later purchased one) that a new Honda minivan met his needs the best. A van’s balance of roominess, ease of entry and exit, cargo loading ease, comfort, and relative fuel efficiency won the comparison.

This… [[Continue reading]]